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Our goals are simple: effective advertising based on strong brand identity and a sound marketing strategy that meet and exceed our clients' individual needs, expectations and business goals at a reasonable cost.
Although originally founded in 1999 3D Media and Advertising did not begin as a fully functioning advertising, publishing and media design company. It's through the efforts of three people with vision, talent and knowledge that it was taken from a company providing advertising space in car washes and bowling centers to its current incarnation.
The People:
Fred Rodio, CEO
CEO Fred Rodio is the driving force behind 3D Media And Advertising. The beginning concept of 3D Media was planted while he worked for an advertising company in Philadelphia dealing with multimillion-dollar clients. He saw a real need for local businesses to have an effective, low-cost outlet for advertising- in essence, he wanted to give them the ability to compete with companies that had much larger advertising budgets. And so his concept of inexpensive indoor advertising was born. He spent several years refining his concept and gathering properties before making the leap to realize his dream.
H. Hal Candera, Creative Director
While Fred was refining his indoor advertising concept, 3D Media And Advertising's creative director, Hal Candera, was gaining experience in the realm of digital design with Quasi Designs. He later left Quasi Designs to become part owner of Sawken Media until the company became the graphic design department of 3D Media. Among his skills he counts proficiency in 3D design, digital illustration, multimedia presentation design and design for print.
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